Shanghai Shenhua Football Club actively participates in the 2026 World Cup Carnival, bringing rich football cultural experiences to fans. The carnival kicked off on June 12 at the Bailian Xijiao Shopping Center and will last until the end of July, coinciding with the entire World Cup event period. Guests including Xu Qi, Deputy Director of the Shanghai Sports Bureau, attended the opening ceremony to promote this grand event. During the event, citizens can get close to top football stars' likenesses and official jerseys, participate in virtual football events, and feel the charm of the World Cup.

As a core activity of the carnival, Shanghai Shenhua will also create a professional viewing experience that aligns with their home game schedule, enhancing fans' viewing experience. Former Shenhua player Shen Longyuan participated in the event, interacting with citizens and increasing the event's appeal. During the carnival, citizens can not only enjoy rich football cultural activities but also participate in World Cup-themed competitions to win substantial cash prizes and shopping discount vouchers.

Additionally, the carnival will launch a virtual football selection competition, allowing citizens to experience trendy esports gameplay. Shanghai Shenhua collaborates with Tencent Games, Hero Esports, and other partners to build a new sports consumption ecosystem, promoting the development of Shanghai's football culture. Through online and offline interactions, the carnival will bring a new summer football celebration to citizens, activating new momentum for sports consumption in Shanghai.

In the final phase of the event, the carnival will launch a city-wide NFC jersey check-in activity, encouraging citizens to participate and collect exclusive benefits. Shanghai Shenhua's involvement not only enriches the event's content but also contributes to enhancing the city's football culture atmosphere. Through this series of activities, Shanghai Shenhua will continue to promote Shanghai as a globally renowned sports city, showcasing its unique urban charm.