Shanghai Shenhua Football Club actively participates in the city carnival, igniting summer passion in Shanghai with a vibrant football atmosphere. The event kicked off on June 12 at the Bailian West Suburb Shopping Center and will run until the end of July, coinciding with the 2026 World Cup cycle. The event creatively integrates online esports with offline experiences, breaking traditional marketing models and attracting numerous fans. As a core supporting activity of the carnival, Shanghai Shenhua will collaborate with Bailian stores to create a World Cup-themed sports market, becoming a new landmark for summer night consumption in the city. Former Shenhua player Shen Longyuan also interacted with citizens at the launch ceremony, enhancing the event's appeal. During the event, the Bailian West Suburb Shopping Center will also create a professional viewing area in conjunction with Shenhua's home game schedule, attracting more fans with a passionate football atmosphere. Through this event, Shanghai Shenhua not only showcases its brand influence but also provides citizens with rich football cultural experiences, promoting the development of the city's sports consumption ecosystem.