Shanghai Shenhua plays a significant role in the 2026 World Cup city carnival, which kicked off on June 12 at the Bailian West Suburb Shopping Center. The carnival aims to engage citizens through a variety of football cultural activities, capturing the excitement of the World Cup. Guests, including Xu Qi, Deputy Director of the Municipal Sports Bureau, attended the opening ceremony, emphasizing the importance of football in urban culture. During the event, Shanghai Shenhua will collaborate with other partners to launch a series of exciting activities, including player meet-and-greets and virtual football competitions, allowing fans to get close to their favorite teams and players. One of the core activities of the carnival will see Shanghai Shenhua combine its home match schedule to create a professional viewing experience, providing an immersive atmosphere for fans at the Bailian West Suburb Shopping Center, where they can interact with former Shenhua player Shen Longyuan. Additionally, the carnival will host World Cup-themed competitions to attract more citizens to participate. By integrating with the esports industry, Shanghai Shenhua not only promotes the dissemination of traditional football culture but also offers new entertainment options for citizens. Throughout the event, participants can engage in virtual football selection competitions, experiencing trendy esports gameplay. The diverse activities of the carnival will invigorate Shanghai's summer nightlife and create a unique cultural atmosphere in the city. Overall, Shanghai Shenhua's involvement in this carnival not only showcases its influence in the football realm but also contributes to enhancing the city's sports consumption ecosystem.