Shanghai Shenhua actively participates in the football eSports carnival ahead of the 2026 World Cup, aiming to ignite summer football fever. The event kicked off on June 12 at the Bailian Xijiao Shopping Center and will run until the end of July, combining online and offline interactions to attract widespread citizen participation. During the carnival, Shanghai Shenhua will collaborate with Tencent Games, Hero eSports, and other partners to create an immersive football cultural experience. The event features a World Cup-themed competition with a cash prize pool of 100,000 yuan, encouraging citizens to participate actively. As a core supporting activity, Shenhua will also create a professional viewing area at the Bailian Xijiao Shopping Center in conjunction with its home game schedule, enhancing the match-watching experience for fans. Former Shenhua player Shen Longyuan will interact with citizens during the event, further increasing its appeal. Through this carnival, Shanghai Shenhua not only showcases its crucial role in the city's sports consumption ecosystem but also provides citizens with a new platform for football experiences, promoting the spread and development of football culture.